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Doula Programs: Risk Management Strategies
Release forms are an additional tool that doula program administrators can use to limit liability.
- Use a Client Confidentiality Release Form. Notify clients that doulas will be collecting information and data about services rendered, as well as birth and postpartum outcomes for mother and baby. All programs need to collect such data in order to demonstrate their outcomes to funders and to make a case for continued funding. The information should be kept confidential, but permission of the client needs to be given.
- Use a Photographic Release Form. Have doulas and clients sign a release for their images to be used on the website, in program literature, in program reports, and so on. Photographs will help “sell” the doula program to providers, clients, and funders. A good photo will engage the viewer emotionally in the work of the doula. It tells our story in a more compelling way than any bulleted list of benefits can accomplish. Take photos of doula trainings, doulas in action, clients, and their babies. Encourage doulas and clients to share their photos. However, if you don’t have the signed release, then you don’t have permission to publish their image. The following language should suffice:
“I give [insert organization’s name] right and permission to copyright and/or publish, or use photographs of me, or in which I may be included in whole or in part, for art, education, advertising, media production, or any other lawful purpose whatsoever. I waive any right to inspect and/or approve the finished product in whatever way it may be used, including digital alterations.” (Include signature line, printed name, date, and witness.)
The Doula Programs blog provides a forum for doula program visionaries and implementers to consider common challenges, ask questions, and learn from each other. Patty Brennan is the author of The Doula Business Guide: Creating a Successful MotherBaby Business.