Recent Posts
- Studies show unvaccinated children far less prone to allergies and disease than vaccinated children.
- 2012 Goal Setting for Doulas, Part 3
- Circumcision and informed decision making
- 2012 Goal Setting for Doulas, Part 2
- Infant Mortality Data
Blog Archives
Subscribe to Patty’s Blog (RSS feeds)
Free Get-Acquainted Sample Pack
Contains your choice of valuable guides, coupons, audio workshop, bonuses, and subscription to Birth Happenings Monthly E-Newsletter. $67–$231 value, yours free for a limited time. Click here to receive your customized Get-Acquainted Pack. There’s no obligation — just great information!
Stay Connected
Share this page
Doula Business Advisor: More on Marketing
Let’s think about the big picture of marketing. There are three essentials to understand-Market, Message, and Media. As marketing guru Dan Kennedy teaches, you need to put together the right message, to the right target market, using the right media. Remember, first and foremost, you are not your customer. That means that the message is not about you; it’s about the customer. Always think, in great detail, about WHO your customer is and then craft your message to that person. There are many options when it comes to media and many considerations, but the bottom line is that all forms, used skillfully, work. Some media will give you give you more bang for your buck and diversification and consistency are good. Lots to learn … Does anyone have favorite marketing resources to share?
The Doula Business Advisor blog is designed to support the establishment and long-term sustainability of private doula businesses. Patty Brennan is the author of The Doula Business Guide: Creating a Successful MotherBaby Business.