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Doula Business Advisor: From Mastermind to Wise Woman
Last week I recommended that small business owners, including doulas, participate in a Mastermind marketing group that pulls together business owners from a variety of disciplines. To give you an idea, my group includes owners of the following businesses: carpet cleaning, home security, a money coach, an engraver, a CPA, an Adwords specialist, a web marketer, a graphic artist, a farmer with a corn maze, and me-the birth lady.
While the cross-fertilization (so to speak) of these businesses is very beneficial, it is nevertheless still recommended to meet with a group of savvy business owners in the doula or maternal-infant health industry as well. Hopefully, you can team up with folks who are not directly competing with you. I participate in one such group that includes a lactation consultant, a birth photographer, a retired midwife now involved in home death and green burial, and me. We call ourselves the “Wise Woman” marketing group.
One of the primary functions of the groups, beyond information sharing, is to hold each other and ourselves accountable for accomplishing marketing goals and objectives. If you have nothing to bring to the group, then there is nothing for the group to help you with and no point for you to be there. Deadlines help us all be more productive.
The Doula Business Advisor blog is designed to support the establishment and long-term sustainability of private doula businesses. Patty Brennan is the author of The Doula Business Guide: Creating a Successful MotherBaby Business.