Doula Business Advisor: Reinvent Yourself!

I have heard from a few doulas lately that they cannot make a “go” of it in their doula business due to the economy. The state of the economy certainly does provide a ready-made excuse for giving up if that’s what you’re looking for. I have no time for folks who want to blame the economy for their woes. I was listening to marketing guru Dan Kennedy the other day talk about “there is no such thing as a down economy-there is only today’s economy.” If what you were doing yesterday isn’t working anymore, then sell SOMETHING different, or sell it TO someone different, or sell it DIFFERENTLY. That concept took hold of my imagination several months ago and the seed was planted for an entire new, expansive, and fruitful direction for my business.

If you are in business for yourself, you are an entrepreneur. Think like an entrepreneur. Failure is not an option. What will work? What can you do with your existing skill set, your time and energy, and your desire? I’ve been self-employed my entire adult life and I’ve been in the childbirth business for 28 years. AND I have reinvented my business multiple times.

The Doula Business Advisor blog is designed to support the establishment and long-term sustainability of private doula businesses. Patty Brennan is the author of The Doula Business Guide: Creating a Successful MotherBaby Business.

Posted by Patty Brennan on January 25, 2011 • Filed under Doula Business Advisor
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One Response to “Doula Business Advisor: Reinvent Yourself!”

  1. Kate Hodges on January 25th, 2011 at 4:34 pm:

    I totally agree. I believe it is possible to have a sustainable doula business even in this economy. It just requires some thinking outside the box. Good post!