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Small Business Basics Online Classroom

Doula Business Basics Online

With Patty Brennan

This eight-part series of small business basics online classes will provide you with the information and encouragement needed to give birth to a thriving doula business or grow the one you have. Let Patty “doula you” through the process, providing guidance and inspiration to make a living doing work you love. Complete the classes on your own time, at your own pace and review whenever you need to. These programs are a great complement to Patty’s book, The Doula Business Guide: Creating a Successful MotherBaby Business.

** Intro: Riding the Self-Employment Rollercoaster (Free) **
#1 Business Start-Up Basics
#2 Money Matters!
#3 Get Clients Now!
#4 E-Marketing Basics
#5 Risk Management for Doulas
#6 I Don’t Have Time to Read a Book on Time Management
** Bonus Class: Cultivating the Entrepreneur Within **

Per-Class Fee = $27 OR

Invest in All 6 Programs + 2 Bonus Classes for $127 (Save $40!)

Business Basics Online (All 8 Programs) ($127)

 

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Content of Business Basics Online Classes

#1 Business Start-Up Basics ($27)

 

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• What’s in a name?
• DBAs and LLCs? Simplifying the alphabet soup
• To partner or not to partner?
• Variations on business models
• Bottom line on paperwork

#2 Money Matters ($27)

 

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• Examining your beliefs about money, scarcity and abundance
• Setting your fees
• Get comfortable talking about money
• Checking accounts, credit cards and insurance reimbursement
• What about taxes? (bookkeeping basics & tips for staying out of trouble with the IRS)
• Creating a budget (sorting the needs, requirements and desires)

#3 Get Clients Now! ($27)

 

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• Market, Message & Media (understanding basic marketing principles)
• Know your customers
• Create a compelling message (avoid the #1 Biggest Mistake)
• Diversify your media (from print literature to press releases and more)
• Cultivating a referral culture in your business (past clients are your best referral source!)
• Networking basics
• Measuring your ROI (return on investment)

#4 E-Marketing Basics ($27)

 

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• So you want to create a website? (how to get started)
• It’s all about SEO (maximizing your online presence)
• Building your community (Capture that email!)
• The value of e-newsletters
• Engaging on social media

#5 Risk Management for Doulas ($27)

 

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• Limitations of liability insurance
• Forming a limited liability corporation (LLC)
• Know your scope of practice
• Setting and maintaining professional boundaries
• Creating effective client contracts
• Navigating potential risks unique to birth-related businesses
• Red flags and how to respond appropriately

#6 I Don't Have Time to Read a Book on Time Management ($27)

 

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• Overcoming procrastination
• Revisiting the seven strategies of highly effective people
• Five successful time-management strategies
• Make a detailed plan
• Identify obstacles to success
• Put your own oxygen mask on first (essentials of self-care).
• Work-life balance

Purchase one or more classes and receive this FREE BONUS Class.

Cultivating the Entrepreneur Within

• Overcoming our shared challenges
• Shake it up! Getting out of our bubbles …
• The blessing of accountability

Invest in All 6 Programs Now +2 Bonus Classes!

Business Basics Online (All 8 Programs) ($127)

 

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Format of Business Basics Online Classes

All online classes are delivered in mp4 video format, along with an e-coursepack of written materials and resources available for download (PDF format). After purchase, you will be given a link and password for access to the classes. Access is limited to one user.

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