Doula Business Development Toolkit


empowermentDoula Business Development Toolkit

From passion to profit … make a living doing work you love!

What’s in the Toolkit?

  • A copy of Patty Brennan’s newly updated The Doula Business Guide.
  • Your choice of (1) enrollment in The Doula Business Guide Workshop or (2) access to The Doula Business Guide Webinar Series (see descriptions below).

Purchased separately, a $165 value.

Doula Business Development Toolkit ($147)
  4. Dates
 

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DBGe2_cover_lowRezThe Doula Business Guide: Creating a Successful MotherBaby Business

2nd Edition, 2014
By Patty Brennan

The Doula Business Guide ($29.95)
 

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The Doula Business Guide is the must have, comprehensive resource for anyone seeking to establish an independent doula business or program. Over 300 pages of inspiration and useful information for launching your dream career and making it pay well. When you invest in this thorough guide, you get Patty’s 35 years of expertise distilled into one go-to resource. Each chapter is like taking an entire training course on the subject. See Reviews and Table of Contents.

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The Doula Business Guide Workshop

With Patty Brennan
7.0 DONA Continuing Education Hours approved

2015 Training Schedule & Fees

Doula Business Guide Workshop ($135)
  4. Dates
 

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Join us for a highly interactive one-day workshop focused on developing your business. From LLC formation to paying taxes and attracting customers … we’ll make it all feel less daunting. This class is appropriate for doulas, midwives, massage therapists, lactation consultants, childbirth educators, counselors and other professionals who have self-employed income or want to establish a small business. Topics include:

  • Pros and cons of self-employment
  • Establishing a business entity—what’s the best model for your business?
  • Money matters—setting and collecting fees, sliding scales, client contracts
  • Record keeping essentials
  • Small business guide to taxes
  • Marketing strategies
  • Managing risk and limiting liability
  • Time management: How do I fit it all in?

Read what past participants in this class have to say:

“This class was money well spent; in fact it’s a bargain for the amount of information and Patty’s personal stories about starting a business.” — Stephanie Bielaska, Ann Arbor, MI

“I’m a lot less scare about taking the plunge toward self employment after attending this class.” — Faith Groesbeck, Muskegon, MI

“Thank you for a great class today! We did a lot of business classes at [massage] school but I finally feel like I can do this after taking your class. Thank you, thank you, thank you!” — Asleigh Cornell, Livonia, MI

“This workshop was very encouraging! It really makes my attempts at business building much more manageable. I came in feeling like it is a complicated process and walked out with a clearer idea of something that can be simple and attainable.” — Gillian McClinsey-Powell, Ann Arbor, MI

“Extremely helpful for me because I knew little about business. Patty helped me understand what I need to do to become a successful doula. Very informative and fun! This class was very motivational.” — Julienne Floetke, Brownstown, MI

“Patty presents her wealth of information and experience in an oganized and engaging fashion. She instills confidence and inspires you to ‘birth your business.'” — Jennifer Campbell, Ann Arbor MI

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computer_withLogoThe Doula Business Guide-Webinar Series (New in 2015!)

Creating a Successful MotherBaby Business
With Patty Brennan
Dynamic, up-to-date advice from America’s foremost doula business educator …

This six-part webinar series will provide you with the information and encouragement needed to give birth to a thriving doula business or grow the one you have. Let Patty doula you through the process, providing guidance and inspiration to make your living doing work you love. Same great information as our in-person workshop but now you don’t have to travel to Ann Arbor to get it!

#1 Business Start-Up Basics
#2 Money Matters!
#3 Get Clients Now!
#4 E-Marketing Basics
#5 Risk Management for Doulas
#6 I Don’t Have Time to Read a Book on Time Management

Give us a test drive with this FREE Sample Class! No purchase necessary.
Riding the Self-Employment Rollercoaster-An exploration of the pros and cons and universal challenges of self-employment (18 mins).

Riding the Self-Employment Rollercoaster (FREE)
 

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Per-Class Fee = $27
Invest in All 6 Webinars for $127

Doula Business Guide Webinar Series (All 8 Programs) ($127)
 

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Webinar Content

#1 Business Start-Up Basics (1 hour 45 mins)

  • What’s in a name?
  • DBAs and LLCs? Simplifying the alphabet soup
  • To partner or not to partner?
  • Variations on business models
  • Bottom line on paperwork
#1 Business Start-Up Basics ($27)
 

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#2 Money Matters! (~ 1 hour)

  • Examining your beliefs about money, scarcity and abundance
  • Setting your fees
  • Get comfortable talking about money
  • Checking accounts, credit cards and insurance reimbursement
  • What about taxes? (bookkeeping basics & tips for staying out of trouble with the IRS)
  • Creating a budget (sorting the needs, requirements and desires)
#2 Money Matters ($27)
 

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#3 Get Clients Now! (~ 1 hour)

  • Market, Message & Media (understanding basic marketing principles)
  • Know your customers
  • Create a compelling message (avoid the #1 Biggest Mistake)
  • Diversify your media (from print literature to press releases and more)
  • Cultivating a referral culture in your business (past clients are your best referral source!)
  • Networking basics
  • Measuring your ROI (return on investment)
#3 Get Clients Now! ($27)
 

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#4 E-Marketing Basics (~1 hour 20 mins)

  • So you want to create a website? (how to get started)
  • It’s all about SEO (maximizing your online presence)
  • Building your community (Capture that email!)
  • The value of e-newsletters
  • Engaging on social media
#4 E-Marketing Basics ($27)
 

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#5 Risk Management for Doulas (~ 1 hour)

  • Limitations of liability insurance
  • Forming a limited liability corporation (LLC)
  • Know your scope of practice
  • Setting and maintaining professional boundaries
  • Creating effective client contracts
  • Navigating potential risks unique to birth-related businesses
  • Red flags and how to respond appropriately
#5 Risk Management for Doulas ($27)
 

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#6 I Don’t Have Time to Read a Book on Time Management (~ 1 hour)

  • Overcoming procrastination
  • Revisiting the seven strategies of highly effective people
  • Five successful time-management strategies
  • Make a detailed plan
  • Identify obstacles to success
  • Put your own oxygen mask on first (essentials of self-care).
  • Work-life balance
#6 I Don't Have Time to Read a Book on Time Management ($27)
 

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Purchase one or more classes and receive this FREE BONUS Class.

Cultivating the Entrepreneur Within (~ 30 mins)

  • Overcoming our shared challenges
  • Shake it up! Getting out of our bubbles …
  • The blessing of accountability

Invest in All 6 Programs Now +2 Bonus Classes!

Doula Business Guide Webinar Series (All 8 Programs) ($127)
 

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Webinar Format

All webinars are delivered in mp4 video format, along with an e-coursepack of written materials and resources available for download (PDF format). After purchase, you will be given a link and password for access to the class. Access is limited to one year and one user.

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saving moneyDoula Business Builder Training Packages

For folks who are serious about making a living as a doula, our bundled training packages offer comprehensive preparation at a substantially discounted fee. Invest up front and save money! You will be able to complete all pre-requisites and class-based requirements (with the exception of CPR for postpartum doulas) towards DONA International professional certification AND take advantage of our business development training. Plus two bonus offers! Your choice of 2015 & 2016 training dates. Read more about our Doula Business Builder Training Packages.

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