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Doula Business Advisor: Marketing is Education
For many years, I thought of marketing as a “business” aspect of my work, something that was necessary, but distasteful, and essentially different from the work itself. I have learned to reframe that perception. A good doula has the heart of a teacher. Education is integral to the role. I began to realize that marketing is really just another form of education, that we natural birth and breastfeeding advocates must get the message out about why our services matter in the world.
Why should someone want to take my childbirth preparation or breastfeeding classes or learn about baby wearing? Why should an expectant family want to consider hiring a doula? What’s good about giving birth without an epidural or cesarean? How can postpartum doulas meet the needs of new moms and their families? Why does that matter? Why am I the best available choice (among all of their choices) to meet their needs? Marketing answers the question “why?”
The Doula Business Advisor blog is designed to support the establishment and long-term sustainability of private doula businesses. Patty Brennan is the author of The Doula Business Guide: Creating a Successful MotherBaby Business.