Small Business Basics Online Classroom

small business basics onlineDoula Business Development ~ Learn the basics of establishing your service-oriented business

With Patty Brennan

This eight-part series of online classes will provide you with the information and encouragement needed to give birth to a thriving doula business or grow the one you have. Let Patty “doula you” through the process, providing guidance and inspiration to make a living doing work you love. Complete the classes on your own time, at your own pace and review whenever you need to.

** Intro: Riding the Self-Employment Rollercoaster (Free) **
#1 Business Start-Up Basics
#2 Money Matters!
#3 Get Clients Now!
#4 E-Marketing Basics
#5 Risk Management for Doulas
#6 I Don’t Have Time to Read a Book on Time Management
** Bonus Class: Cultivating the Entrepreneur Within **

rollercoasterDon’t Delay …
Start with this FREE Sample Class now!

Explore the pros and cons and universal challenges of self-employment.

Riding the Self-Employment Rollercoaster
 

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Per-Class Fee = $27 OR

Invest in All 6 Programs + 2 Bonus Classes for $127 (Save $40!)

Business Basics Online (All 8 Programs) ($127)
 

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Content of Online Business Classes

#1 Business Start-Up Basics ($27)
 

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  • What’s in a name?
  • DBAs and LLCs? Simplifying the alphabet soup
  • To partner or not to partner?
  • Variations on business models
  • Bottom line on paperwork
#2 Money Matters ($27)
 

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  • Examining your beliefs about money, scarcity and abundance
  • Setting your fees
  • Get comfortable talking about money
  • Checking accounts, credit cards and insurance reimbursement
  • What about taxes? (bookkeeping basics & tips for staying out of trouble with the IRS)
  • Creating a budget (sorting the needs, requirements and desires)
#3 Get Clients Now! ($27)
 

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  • Market, Message & Media (understanding basic marketing principles)
  • Know your customers
  • Create a compelling message (avoid the #1 Biggest Mistake)
  • Diversify your media (from print literature to press releases and more)
  • Cultivating a referral culture in your business (past clients are your best referral source!)
  • Networking basics
  • Measuring your ROI (return on investment)
#4 E-Marketing Basics ($27)
 

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  • So you want to create a website? (how to get started)
  • It’s all about SEO (maximizing your online presence)
  • Building your community (Capture that email!)
  • The value of e-newsletters
  • Engaging on social media
#5 Risk Management for Doulas ($27)
 

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  • Limitations of liability insurance
  • Forming a limited liability corporation (LLC)
  • Know your scope of practice
  • Setting and maintaining professional boundaries
  • Creating effective client contracts
  • Navigating potential risks unique to birth-related businesses
  • Red flags and how to respond appropriately
#6 I Don't Have Time to Read a Book on Time Management ($27)
 

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  • Overcoming procrastination
  • Revisiting the seven strategies of highly effective people
  • Five successful time-management strategies
  • Make a detailed plan
  • Identify obstacles to success
  • Put your own oxygen mask on first (essentials of self-care).
  • Work-life balance

Purchase one or more classes and receive this FREE BONUS Class.

Cultivating the Entrepreneur Within

  • Overcoming our shared challenges
  • Shake it up! Getting out of our bubbles …
  • The blessing of accountability

Invest in All 6 Programs Now +2 Bonus Classes!

Business Basics Online (All 8 Programs) ($127)
 

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Format of Online Classes

All online classes are delivered in mp4 video format, along with an e-coursepack of written materials and resources available for download (PDF format). After purchase, you will be given a link and password for access to the classes. Access is limited to one user.

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