Doula Business Development

Doula Business GuideThe Doula Business Guide: Creating a Successful MotherBaby Business

2nd Edition, 2014
By Patty Brennan

The Doula Business Guide ($29.95)

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The Doula Business Guide E-Book ($22.95)

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The Doula Business Guide is the must have, comprehensive resource for anyone seeking to establish an independent doula business or program. Over 300 pages of inspiration and useful information for launching your dream career and making it pay well. When you invest in this thorough guide, you get Patty’s 35 years of expertise distilled into one go-to resource. Each chapter is like taking an entire training course on the subject.

See Reviews and Table of Contents.

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Doula Business Guide WorkbookThe Doula Business Guide Workbook: Tools to Create a Thriving Business

By Patty Brennan, 2016

The Doula Business Guide Workbook ($16.95)

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The Doula Business Guide E-Workbook ($13.95)

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The notion that heart-centered work and making money are somehow incompatible, is a false dichotomy. You CAN choose a path of service to others AND thrive financially. In fact, it is essential that you do! Our new Workbook is filled with practical, interactive tools that will guide you to succeed, no matter where you are in the process of building your business–just starting out or a few years in. You will find: checklists, step-by-step instructions, tip sheets, worksheets, templates, exercises, questionnaires, strategies, planners, trackers and more. Great complement to The Doula Business Guide.

“I just ordered your workbook and I wanted to say thank you. I am just so grateful that you have published your wisdom about business building and made the process of acquiring entrepreneurial knowledge so simple and streamlined. What I’ve learned from your workshops and books has been immensely helpful in my career, both as a nurse and a doula. It has been a joy to look up to you as a role model and mentor over the past four years. I’m proud to say that I’m following my heart and transitioning in a few months to a doula practice. I have no doubts about my success with your pearls of wisdom to guide this process. Thank you!” — Leontine Wallace, Ann Arbor

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small business basics onlineSmall Business Basics Online Classroom

With Patty Brennan

This eight-part series of online classes will provide you with the information and encouragement needed to give birth to a thriving doula business or grow the one you have. Let Patty “doula you” through the process, providing guidance and inspiration to make a living doing work you love. Complete the classes on your own time, at your own pace and review whenever you need to.

** Intro: Riding the Self-Employment Rollercoaster (Free) **
#1 Business Start-Up Basics
#2 Money Matters!
#3 Get Clients Now!
#4 E-Marketing Basics
#5 Risk Management for Doulas
#6 I Don’t Have Time to Read a Book on Time Management
** Bonus Class: Cultivating the Entrepreneur Within **

rollercoasterDon’t Delay …
Start with this FREE Sample Class now!

Explore the pros and cons and universal challenges of self-employment.

Riding the Self-Employment Rollercoaster

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Per-Class Fee = $27 OR

Invest in All 6 Programs + 2 Bonus Classes for $127 (Save $40!)

Business Basics Online (All 8 Programs) ($127)

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Content of Online Business Classes

#1 Business Start-Up Basics ($27)

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  • What’s in a name?
  • DBAs and LLCs? Simplifying the alphabet soup
  • To partner or not to partner?
  • Variations on business models
  • Bottom line on paperwork
#2 Money Matters ($27)

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  • Examining your beliefs about money, scarcity and abundance
  • Setting your fees
  • Get comfortable talking about money
  • Checking accounts, credit cards and insurance reimbursement
  • What about taxes? (bookkeeping basics & tips for staying out of trouble with the IRS)
  • Creating a budget (sorting the needs, requirements and desires)
#3 Get Clients Now! ($27)

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  • Market, Message & Media (understanding basic marketing principles)
  • Know your customers
  • Create a compelling message (avoid the #1 Biggest Mistake)
  • Diversify your media (from print literature to press releases and more)
  • Cultivating a referral culture in your business (past clients are your best referral source!)
  • Networking basics
  • Measuring your ROI (return on investment)
#4 E-Marketing Basics ($27)

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  • So you want to create a website? (how to get started)
  • It’s all about SEO (maximizing your online presence)
  • Building your community (Capture that email!)
  • The value of e-newsletters
  • Engaging on social media
#5 Risk Management for Doulas ($27)

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  • Limitations of liability insurance
  • Forming a limited liability corporation (LLC)
  • Know your scope of practice
  • Setting and maintaining professional boundaries
  • Creating effective client contracts
  • Navigating potential risks unique to birth-related businesses
  • Red flags and how to respond appropriately
#6 I Don't Have Time to Read a Book on Time Management ($27)

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  • Overcoming procrastination
  • Revisiting the seven strategies of highly effective people
  • Five successful time-management strategies
  • Make a detailed plan
  • Identify obstacles to success
  • Put your own oxygen mask on first (essentials of self-care).
  • Work-life balance

Purchase one or more classes and receive this FREE BONUS Class.

Cultivating the Entrepreneur Within

  • Overcoming our shared challenges
  • Shake it up! Getting out of our bubbles …
  • The blessing of accountability

Invest in All 6 Programs Now +2 Bonus Classes!

Business Basics Online (All 8 Programs) ($127)

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Format of Online Classes

All online classes are delivered in mp4 video format, along with an e-coursepack of written materials and resources available for download (PDF format). After purchase, you will be given a link and password for access to the classes. Access is limited to one user.

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abundanceDoula Business Development Training

With Patty Brennan
7.0 DONA Continuing Education Contact Hours Approved

2018 Training Schedule & Fees

Doula Business Development Training ($195; $175 ERD)
  1. Dates

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Join us for a highly interactive one-day workshop focused on taking your business to the next level. Topics include:

  • Becoming an entrepreneur
  • Cultivating abundance
  • Establishing your value
  • Acing the interview
  • Marketing on a budget ~ How to grow your business
  • Understanding marketing online ~ Websites, e-newsletters, social media & more
  • Networking effectively ~ It’s all about relationships!
  • Setting goals and other implementation strategies
  • Managing your time ~ How to fit it all in

All participants receive a copy of  The Doula Business Guide Workbook: Tools to Create a Thriving Business.

Who is this training for?

  • Doulas
  • Childbirth educators
  • Massage therapists
  • Lactation consultants
  • Midwives
  • Pre- and Postnatal yoga instructors
  • Any small business owner seeking to take it to the next level!

Read what past participants in this class have to say:


“I just wanted to thank you again for another great workshop yesterday! I really appreciate the way you talk about the real-world emotional parts of owning a business and not just focus on the textbook issues of setting things up. I feel a lot more ready and confident about diving in now! Your talk about abundance thinking also really struck a chord with me, and I woke up feeling very full and grateful this morning. Again, I wanted to thank you for being a wonderful teacher, and a great inspiration to me!” — Brandy Cameron, Ann Arbor, MI

“This class was money well spent; in fact it’s a bargain for the amount of information and Patty’s personal stories about starting a business.” — Stephanie Bielaska, Ann Arbor, MI

“Thank you for a great class today! We did a lot of business classes at [massage] school but I finally feel like I can do this after taking your class.” — Ashleigh Cornell, Livonia, MI

“This workshop was very encouraging! It really makes my attempts at business building much more manageable. I came in feeling like it is a complicated process and walked out with a clearer idea of something that can be simple and attainable.” — Gillian McClinsey-Powell, Ann Arbor, MI

“Extremely helpful for me because I knew little about business. Patty helped me understand what I need to do to become a successful doula. Very informative and fun! This class was very motivational.” — Julienne Floetke, Brownstown, MI

“Patty presents her wealth of information and experience in an organized and engaging fashion. She instills confidence and inspires you to ‘birth your business.'” — Jennifer Campbell, Ann Arbor MI

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